Agility is the deliberate, strategic response for survival in today's market conditions. A company that knows how to be Agile . . .
Strategies to fragment mass markets into niche markets
- Sneakers, Cellular phone service, Frozen food
Competes on the basis of customer-perceived value
- Landis &Gear, GMA, Virgin Air, Rolex, Harley Davidson
Produces multiple products and services in market-determined quantities
- Dell computer, Emergency room, Honeywell supplier