Assistant Professor of Marketing

Lehigh University

621 Taylor Street

Bethlehem, PA 18015-3117

Phone: (610) 758-5928

Fax: (610) 758-6941

E-mail: nkoukova@lehigh.edu

Download Nevena's Resume

Nevena T. Koukova (Ph.D., University of Maryland, College Park) is an Assistant Professor of Marketing at Lehigh University. Her research interests include pricing, bundling, digital products and consumer decision making. She has presented at major conferences including the Association for Consumer Research Conference, the AMA Marketing Educators Conference, the Marketing Science Conference, the Academy of Marketing Science Conference, and the Haring Symposium. Nevena is currently teaching marketing strategy at undergraduate level. Nevena has been selected as AMA Sheth Doctoral Consortium Fellow in 2002. She is a recipient of the Krowe Award for Teaching Excellence (2005), of the Nash Outstanding Doctoral Student Award (2005) and of the Marvin A. Jolson Outstanding Marketing Doctoral Student Award (2004) at the R. H. Smith School of Business, University of Maryland.