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| Determine synonyms or alternate |
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| spellings |
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| • | Determine
synonyms. For |
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| example,
if you are interested in |
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| colleges,
you’d better search |
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| universities
too. |
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| • | Think
about whether the |
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| keyword
has alternate spellings. |
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| Research
on former President |
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| Clinton
will work best with Bill |
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| Clinton
as well as William. |
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